Bachelor of Business Administration

Probably the most comprehensive BBA program, on offer. To control one’s own life, to understand one’s culture and that of others, to participate meaningfully in society, to find fulfilling work and explore and challenge concepts and processes with the aim of constantly seeking new paths, to improving our individual and collective worlds. To do any of this we must accept the need to improve – not because we are not good enough but because we can be even better.


In that context, all education must be broadly based and explorative in nature, and incorporate not just academic but personal growth too. Most Bachelor degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.

The BBA program at MSB is designed to offer maximum flexibility, educational efficiency and a relevant foundation to set students up for future success in both life and business. The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes, but must expand into developing practical skills and helping students develop a strong and resilient personality.

There are many local and global challenges that our current and future students will face, our responsibility as educators is to deliver a program that prepares them with broad practical, personal and business skills to adapt and thrive. Our mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional and social dysfunction that threatens humanity.

Course Information

Course Code: BBA-100
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old


Hospitality Management
Communication & PR
International Relations
Intl. Marketing
Global Economics
Fashion Industry
Luxury Industry
Global Politics


Year 1CreditsNumber
 Principles of Marketing4ESTU 203
 Academic Reading & Writing Skills2ESTU 340
 Industrial Visits & Critical Analysis4ESTU 657
  Principles of Economics 4ESTU 203
 Self-Management2ESTU 340
 Strategy in Retail & Fashion4ESTU 657
 Principles of Leadership & Business Management4ESTU 203
 Communication Skills 2ESTU 340
Consumer Behavior 4ESTU 657
Year 2CreditsNumber
Negotiation & Conflict Resolution4ESTU 768
Building & Leading Effective Teams4ESTU 432
Ethics & Philosophical Anthropology2ESTU 873
Financial Management & Data Analysis4ESTU 768
Globalization & Culture2ESTU 432
Industrial Visits & Critical Analysis4ESTU 873
PR & Global Media Systems4ESTU 768
IT Skills: Ecommerce4ESTU 432
Services Marketing in Hospitality & Tourism2ESTU 873
Economics II: Microeconomics 4ESTU 432
Human Resource Management 2ESTU 873
Year 3CreditsNumber
Economics III: Macroeconomics 4ESTU 203
 IT Skills III 4ESTU 340
State of Humanity and the Planet 2ESTU 657
The Family Business 4ESTU 203
Industrial Visits & Critical Analysis 4ESTU 340
Personal Presentation & Career Development 4ESTU 657
 Architecture of the Mind 2ESTU 203
Sustainability: The Global Resources Challenge 2ESTU 340
Concepts of Personal Development 4ESTU 657
Entrepreneurship: Trends & Innovation 4ESTU 657

Do you have more questions?

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201 S. Grand Ave., 1st Floor City of Milan, NY 28020

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