Bachelor of Business Administration
Probably the most comprehensive BBA program, on offer. To control one’s own life, to understand one’s culture and that of others, to participate meaningfully in society, to find fulfilling work and explore and challenge concepts and processes with the aim of constantly seeking new paths, to improving our individual and collective worlds. To do any of this we must accept the need to improve – not because we are not good enough but because we can be even better.
In that context, all education must be broadly based and explorative in nature, and incorporate not just academic but personal growth too. Most Bachelor degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.
The BBA program at MSB is designed to offer maximum flexibility, educational efficiency and a relevant foundation to set students up for future success in both life and business. The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes, but must expand into developing practical skills and helping students develop a strong and resilient personality.
There are many local and global challenges that our current and future students will face, our responsibility as educators is to deliver a program that prepares them with broad practical, personal and business skills to adapt and thrive. Our mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional and social dysfunction that threatens humanity.
Course Code: BBA-100
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old
✓ Hospitality Management
✓ Communication & PR
✓ International Relations
✓ Intl. Marketing
✓ Global Economics
✓ Fashion Industry
✓ Luxury Industry
✓ Global Politics
|Principles of Marketing||4||ESTU 203|
|Academic Reading & Writing Skills||2||ESTU 340|
|Industrial Visits & Critical Analysis||4||ESTU 657|
|Principles of Economics||4||ESTU 203|
|Strategy in Retail & Fashion||4||ESTU 657|
|Principles of Leadership & Business Management||4||ESTU 203|
|Communication Skills||2||ESTU 340|
|Consumer Behavior||4||ESTU 657|
|Negotiation & Conflict Resolution||4||ESTU 768|
|Building & Leading Effective Teams||4||ESTU 432|
|Ethics & Philosophical Anthropology||2||ESTU 873|
|Financial Management & Data Analysis||4||ESTU 768|
|Globalization & Culture||2||ESTU 432|
|Industrial Visits & Critical Analysis||4||ESTU 873|
|PR & Global Media Systems||4||ESTU 768|
|IT Skills: Ecommerce||4||ESTU 432|
|Services Marketing in Hospitality & Tourism||2||ESTU 873|
|Economics II: Microeconomics||4||ESTU 432|
|Human Resource Management||2||ESTU 873|
|Economics III: Macroeconomics||4||ESTU 203|
|IT Skills III||4||ESTU 340|
|State of Humanity and the Planet||2||ESTU 657|
|The Family Business||4||ESTU 203|
|Industrial Visits & Critical Analysis||4||ESTU 340|
|Personal Presentation & Career Development||4||ESTU 657|
|Architecture of the Mind||2||ESTU 203|
|Sustainability: The Global Resources Challenge||2||ESTU 340|
|Concepts of Personal Development||4||ESTU 657|
|Entrepreneurship: Trends & Innovation||4||ESTU 657|
How to Apply?
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
After you submit your application, an admissions representative will contact you and will help you to complete the process.
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.