Master in International Marketing

 The Master’s in International Marketing at MSB offers an advanced curriculum that provides insight into the fast-paced world of International Marketing.

Overview

At MSB, you will embark on a journey to discover the challenges that Marketing
Managers will face in decades to come with a syllabus that covers Marketing from all
angles and never overlooks the human element. Students get insight into Marketing in
the 21st century, services marketing and discover the intricacies of Branding and
consumer Behavior.


With a strong focus on developing strong creative, critical and analytical thinking skills
the Master in International Marketing at Schellhammer Business School provides a
stepping stone to a career in Marketing on a global scale.
Whether you are looking to enhance your skills and move your career to the next level
or keen on boosting yourself to start your own business, this is a Master program that
covers all the options.

Course Information

Course Code: MBA-300
Course Duration: 1 academic year
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 90

Series of modules, seminars and workshops covering the following topics:

1. Marketing 21
2. Ethics & Philosophical Anthropology
3. Industrial Visits & Critical Analysis
4. Global Strategies of Negotiation
5. Consumer Behaviour
6. Human Resources
7. Sustainability in Business
8. Leadership & Management for Change
9. Delusions & Realities
10. State of Humanity and the Planet
11. Services Marketing
12. Architecture of the Mind
13. Conceptual & Strategic Global Solutions

14. Organizational Behavior
15. Concepts of Personal Development
16. Final Research Paper

Contact us

 Milano School of Business
Via Monte Napoleone 8
20121, Milano, Italy

Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.

After you submit your application, an admissions representative will contact you and will help you to complete the process.

Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.

FORM

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