Bachelor In International Marketing

The Bachelor of Business in International Marketing at MSB is a unique program that focuses on the study of Marketing from an International perspective.


The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising,
Marketing Research and Planning gives students a broad educational perspective with
the opportunity to pursue future careers in Media & Advertising where skills honed on
this program such as critical, analytical and creative thinking, intellectual agility and
innovation are highly valued.

In line with all other post and undergraduate programs at MSB, the manifold issues
facing humanity – overpopulation, climate change, contamination, pollution, depleting
resources, gross inequality, failed economic systems, and political dogmatism will be
explored whilst advocating and supporting a new system of beliefs.
The human condition is to seek answers to many human related and created problems,
by trying to make moral, ethical, spiritual and intellectual sense of the world.

Course Information

 Course Code: BBA-300
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old


Year 1 Credits Number
Principles of Marketing 4 BBA 203
 Academic Reading & Writing Skills 2 BBA 240
 Industrial Visits & Critical Analysis 4 BBA 257
 Self-Management 4 BBA 217
 Introduction to Management 2 BBA 209
 Presentation Skills 4 BBA 307
 Media & Advertising 4 BBA 308
 Communication Skills 2 BBA 306
Year 2CreditsNumber
 Negotiation & Conflict Resolution4BBA 403
 Building & Leading Effective Teams2BBA 440
 Ethics & Philosophical Anthropology4BBA 457
 Financial Management & Data Analysis4BBA 417
 Market Branding, Segmentation & Positioning 2BBA 409
 Industrial Visits & Critical Analysis4BBA 407
 Media & Advertising 4BBA 408
 Digital Marketing & eCommerce 2BBA 406
 Marketing Research 4BBA 452
 Human Resource Management 4BBA 490
Year 3CreditsNumber
 Consumer Behavior 4BBA 303
 Marketing Planning 3BBA 340
 State of Humanity and the Planet2BBA 457
 Trends & Innovation in Marketing4BBA 417
 The Family Business2BBA 309
 Industrial Visits & Critical Analysis4BBA 407
 Architecture of the Mind2BBA 308
 Sustainability: The Global Resources Challenge2BBA 306
Concepts of Personal Development4BBA 422
 Personal Presentation & Career Development4BBA 311

Contact us

 Milano School of Business
Via Monte Napoleone 8
20121, Milano, Italy

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