Bachelor In International Marketing
The Bachelor of Business in International Marketing at MSB is a unique program that focuses on the study of Marketing from an International perspective.
- 3 Years / Onsite
- Intakes: Feb, Jun, Oct
Overview
The multidisciplinary syllabus that includes Marketing, Digital Media, Advertising,
Marketing Research and Planning gives students a broad educational perspective with
the opportunity to pursue future careers in Media & Advertising where skills honed on
this program such as critical, analytical and creative thinking, intellectual agility and
innovation are highly valued.
In line with all other post and undergraduate programs at MSB, the manifold issues
facing humanity – overpopulation, climate change, contamination, pollution, depleting
resources, gross inequality, failed economic systems, and political dogmatism will be
explored whilst advocating and supporting a new system of beliefs.
The human condition is to seek answers to many human related and created problems,
by trying to make moral, ethical, spiritual and intellectual sense of the world.
Course Information
Course Code: BBA-300
Course Duration: 3 academic years
Semester 1: October / Semester 2: February
ECTS (European Credit Transfer System): 180 Points
Minimum age: 18 years old
Programme
Year 1 | Credits | Number |
---|---|---|
Principles of Marketing | 4 | BBA 203 |
Academic Reading & Writing Skills | 2 | BBA 240 |
Industrial Visits & Critical Analysis | 4 | BBA 257 |
Self-Management | 4 | BBA 217 |
Introduction to Management | 2 | BBA 209 |
Presentation Skills | 4 | BBA 307 |
Media & Advertising | 4 | BBA 308 |
Communication Skills | 2 | BBA 306 |
Year 2 | Credits | Number |
---|---|---|
Negotiation & Conflict Resolution | 4 | BBA 403 |
Building & Leading Effective Teams | 2 | BBA 440 |
Ethics & Philosophical Anthropology | 4 | BBA 457 |
Financial Management & Data Analysis | 4 | BBA 417 |
Market Branding, Segmentation & Positioning | 2 | BBA 409 |
Industrial Visits & Critical Analysis | 4 | BBA 407 |
Media & Advertising | 4 | BBA 408 |
Digital Marketing & eCommerce | 2 | BBA 406 |
Marketing Research | 4 | BBA 452 |
Human Resource Management | 4 | BBA 490 |
Year 3 | Credits | Number |
---|---|---|
Consumer Behavior | 4 | BBA 303 |
Marketing Planning | 3 | BBA 340 |
State of Humanity and the Planet | 2 | BBA 457 |
Trends & Innovation in Marketing | 4 | BBA 417 |
The Family Business | 2 | BBA 309 |
Industrial Visits & Critical Analysis | 4 | BBA 407 |
Architecture of the Mind | 2 | BBA 308 |
Sustainability: The Global Resources Challenge | 2 | BBA 306 |
Concepts of Personal Development | 4 | BBA 422 |
Personal Presentation & Career Development | 4 | BBA 311 |
Contact us
Milano School of Business
Via Monte Napoleone 8
20121, Milano, Italy
- +39 02 8295 2278
- admin@milanoschoolofbusiness.com
- www.milanoschoolofbusiness.com
How to Apply?
- You Apply
Tell us a little about yourself and we’ll help with the rest. Our convenient online application tool only takes 10 minutes to complete.
- We Connect
After you submit your application, an admissions representative will contact you and will help you to complete the process.
- You Get Ready
Once you’ve completed your application and connected with an admissions representative, you’re ready to create your schedule.